Branding

Can a Proactive Brand Strategy Catapult Your Brand to New Heights?

On the business terrain, brand dinosaurs litter the landscape. Moving too slowly, these old brands tried to survive on scraps left by more agile brands, brands that could be more proactive, learn faster and adapt in real time. Here’s what you need to know to not only survive but thrive — whether refreshing or doing a top-to-bottom rebrand. How can...

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